Prof. Dr. Leng Khim (Lynn) Lim
Prof. Dr. Leng Khim (Lynn) Lim
Tätigkeiten an der FHNW
Studiengangleiterin Master of Science in International Management
-
Keine peer-reviewed Inhalte verfügbar
-
Peer-reviewedNeves Gomes, J., Jeive, M., & Lim, L. K. (. (2020). Purchasing decision making of cosmetics: a comparative study between Swiss and Chinese consumers. Asian Journal of Business Research, 10(2), 111–133. https://doi.org/10.14707/ajbr.200086
-
Peer-reviewedStros, M., Heinze, T., Říha, D., Möslein-Tröppner, B., Říhová, E., & Lim, L. K. (. (2020). Salesperson authenticity and gender-based perceptions: an international study. Journal of Eastern European and Central Asian Research, 7(1), 137–149. https://doi.org/10.15549/jeecar.v7i1.398
-
Peer-reviewedStros, M., Říha, D., Říhová, E., & Lim, L. K. (. (2019). Personal sales success factors in a wealthy market environment. Journal of Eastern European and Central Asian Research, 6(1), 24–39. https://doi.org/10.15549/jeecar.v6i1.270
-
Peer-reviewedStros, M., Říha, D., Lim, L. K. (., & Říhová, E. (2019). Strategies and personal sales in pharmaceutical marketing — an overview. In T. Löster & T. Pavelka (Eds.), The 13th International Days of Statistics and Economics. Conference Proceedings (pp. 1447–1458). https://doi.org/10.18267/pr.2019.los.186.145
-
Peer-reviewedLim, L. K. (., & Londob, G. (2018). Global consumer cultures and experiences of sustainable food consumption in host country. Journal of Applied Business and Economics, 20(4). https://doi.org/10.33423/jabe.v20i4.346
-
Keine peer-reviewed Inhalte verfügbar
-
Peer-reviewedLim, L. K. (., & Pityk, O. (2021). Evaluating the consumer adoption of wearable devices in an emerging market in Eastern Europe and a developed Western Europe. Summer Seminar in Marketing. https://irf.fhnw.ch/handle/11654/43121
-
Peer-reviewedLim, L. K. (., & Burckel, L. (2021). What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods. Summer Seminar in Marketing. https://irf.fhnw.ch/handle/11654/43120
Kontakt
-
Prof. Dr. Leng Khim (Lynn) Lim
- Studiengangleiterin Master of Science in International Management
- Telefonnummer
- +41 62 957 25 29 (Direkt)
- bHlubi5saW1AZmhudy5jaA==
- Fachhochschule Nordwestschweiz FHNW
Hochschule für Wirtschaft
Riggenbachstrasse 16
4600 Olten