Prof. Dr. Markus Rach
Prof. Dr. Markus Rach
Activities at FHNW
Lecturer
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No peer reviewed content available
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Rach, M., & Scott, R. (2020). The use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences. In Á. Rocha, J. L. Reis, M. K. Peter, & Z. Bogdanović (Eds.), Marketing and smart technologies. Proceedings of ICMarkTech 2019 (pp. 67–77). Springer. https://doi.org/10.1007/978-981-15-1564-4_8
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Peer reviewedRach, M., & Lounis, M. (2020). The focus on students’ attention! Does TikTok’s EduTok initiative propose an alternative perspective to the design of institutional learning environments? In T. Antipova (Ed.), Integrated science in digital age 2020. Springer. https://doi.org/10.1007/978-3-030-49264-9_22
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Bösch, L., Heimsch, F., Kuster, J., & Rach, M. (2020). Breitbandinternet: verpassen die ländlichen Regionen den Anschluss? Die Volkswirtschaft, 4, 39–41. https://irf.fhnw.ch/handle/11654/42656
Contact
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Prof. Dr. Markus Rach
- Lecturer, Institute for Competitiveness and Communication
- Telephone
- +41 62 957 26 36 (direct)
- bWFya3VzLnJhY2hAZmhudy5jaA==
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
CH – 4600 Olten