Dr. Laila Kabous
Dr. Laila Kabous
Activities at FHNW
- Programme Head Dual Degree MBA FHNW Cross-Cultural Leadership / Edinburgh Business School MBA
- Lecturer
Education
- Study of computer science at the Carl von Ossietzky University
- Doctorate in computer science (Dr.rer.nat)
- Master of Business Administration at the University of Strathclyde
Working Experience
- Since 2016 as Programm manager (Dual Degree MBA FHNW / Edinburgh Business School MBA) and lecturer at FHNW
- Over 15 years of experience in B-to-B marketing in organizations spanning from start-ups to global enterprises.
- Lectures in marketing at the master level and undergraduates level
- Lectures for MSc studies as well as further education (MBA), English and German Topic: strategic marketing, product marketing, foundation marketing course, international marketing
- Supervision of Student Papers (Bachelor Theses, Master Theses, Research Papers)
- Programm Manager – Dual Degree MBA FHNW / Edinburgh Business School MBA
- Business-to-Business Marketing
- Customer Relationship Management
- Digitale Transformation
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No peer reviewed content available
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Peer reviewedKabous, L., Hinz, A., & Philippi, S. (2023). Linking effectuation logic with business model innovation. An investigation in the context of Swiss startups. In F. Moreira & S. Jayantilal (Eds.), Proceedings of the 18th European Conference on Innovation and Entrepreneurship (Vol. 1, pp. 435–443). https://doi.org/10.34190/ecie.18.1.1715
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Peer reviewedPhilippi, S., Kabous, L., & Hinz, A. (2023). Effectuation and lean startup in Swiss start-ups. An integrative analysis. In F. Moreira & S. Jayantilal (Eds.), Proceedings of the 18th European Conference on Innovation and Entrepreneurship (Vol. 2, pp. 730–738). https://doi.org/10.34190/ecie.18.2.1751
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Peer reviewedHinz, A., Philippi, S., & Kabous, L. (2023). How applying the lean start-up methodology can affect business model innovation. In F. Moreira & S. Jayantilal (Eds.), Proceedings of the European Conference on Innovation and Entrepreneurship (ECIE) (Vol. 1, pp. 384–391). Universidade Portucalense. https://doi.org/10.34190/ecie.18.1.1613
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Peer reviewedKabous, L., Hinz, A., & Philippi, S. (2022). Linking effectuation logic with business model innovation in the context of Swiss start-ups. In P. Sklias & N. Apostolopoulos (Eds.), Proceedings of the 17th European conference on innovation and entrepreneurship (Vol. 1, pp. 717–720). Academic Conferences International Limited. https://doi.org/10.34190/ecie.17.1.392
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Peer reviewedHinz, A., Philippi, S., & Kabous, L. (2022). Effectuation in practice. How is it embedded in innovation-driven start-ups? In P. Sklias & N. Apostolopoulos (Eds.), Proceedings of the 17th European conference on innovation and entrepreneurship (Vol. 1, pp. 709–712). Academic conferences international limited. https://doi.org/10.34190/ecie.17.1.407
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Peer reviewedPhilippi, S., Hinz, A., & Kabous, L. (2022). How Swiss start-ups deal with business model innovation. In P. Sklias & N. Apostolopoulos (Eds.), Proceedings of the 17th European conference on innovation and entrepreneurship (Vol. 17, pp. 408–415). Academic conferences international limited. https://doi.org/10.34190/ecie.17.1.534
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Kabous, L. (2020). Case Study “Perseo Pharma”. In A. H. Verkuil, R. Meyer, & M. Aeschbacher (eds.), Start-ups. Aktuelle Case Studies für den Unterricht (pp. 35–41). edition gesowip. https://irf.fhnw.ch/handle/11654/43261
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Kabous, L., Loosli, C., & Philippi, S. (2019). Digitalisierung und Geschäftsmodellinnovation im Rahmen der Swiss Innovation Challenge - Digitalisierung ja, aber nicht ausschliesslich. In A. H. Verkuil, K. Hinkelmann, & M. Aeschbacher (eds.), Digitalisierung und andere Innovationsformen im Management. Aktuelle Perspektiven auf die digitale Transformation von Unternehmen und Lebenswelten (pp. 145–176). edition gesowip. https://irf.fhnw.ch/handle/11654/42581
Contact
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Dr. Laila Kabous
- Lecturer, Institute of Management
- Telephone
- +41 61 279 17 36 (direct)
- bGFpbGEua2Fib3VzQGZobncuY2g=
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
CH – 4052 Basel