Data protection
The University of Applied Sciences and Arts Northwestern Switzerland FHNW places great importance on correct and up-to-date information. Some or all of the content on our website may therefore need to be amended, deleted or (occasionally) no longer shown.
Personal information
The FHNW is committed to the targeted and sparing use of personal information. The information collected is used only for the intended respective purpose.
The personal information stored remains within the sovereignty of the FHNW. Information is stored carefully and protected against third-party access. We secure information by means of technical and organisational measures in keeping with the latest developments. We never disclose personal information to third parties, unless the law requires us to do so or we have obtained express permission.
Cookies
Cookies are text files which are stored temporarily or permanently on your computer and which, for example, enable your use of the website to be analysed. You can entirely or partially prevent the cookies from being stored on your computer by adjusting the corresponding settings in your browser application. However, please be aware that if you do so, you may no longer be able to use all of the functions on this website.
Web analysis and re-/marketing by Google
Google Analytics
The FHNW uses the Google Analytics web analysis service to receive information about how our website is used. Google Analytics uses cookies. The information generated by cookies is transmitted to a Google server in the USA. Google operates its own privacy policy.
The FHNW uses Google Analytics only with IP anonymisation enabled. The IP address transmitted by the user’s browser is not combined with any other Google data.
Users are not only able to prevent the storage of cookies, but – by downloading and installing the browser plugin provided under the following link – also the collection by Google of the data generated by the cookie and related to your use of the online service and the processing of this data by Google.
Google Ads and Google conversion tracking
The FHNW uses Google Ads and conversion tracking. Ads and conversion tracking enable the FHNW to statistically record the use of its websites in order to optimise them. With conversion tracking, a cookie is set on your end device by Google when you visit a FHNW website by clicking on a Google ad. Conversion tracking is used to compile statistics and not to identify you personally. The information about which Google ads and interactions users use to visit the FHNW websites enables the FHNW optimise the way it delivers information.
Google Tag Manager
The FHNW uses Google Tag Manager for the administration of 'website tags'. This technology allows e.g. Google Analytics and other marketing analysis services to be incorporated into the online offering. The Tag Manager itself, which implements the tags, does not process any of the user's personal information. With regard to the processing of the user's personal information, please refer to the following descriptions of Google services.
Google privacy policy and information
Google operates its own privacy policy:
- Google Privacy Policy & Google Terms of Service
- Use of data for advertising purposes
- Guidelines relating to the use of Google Tag Manager
Third party services
The FHNW deploys content and service offers from third-party providers, e.g. to integrate videos, plug-ins and fonts, as well as retargeting technologies to tailor the online offer more closely to users. Retargeting technologies make it possible to address users, who have shown interest in the FHNW’s websites and the offers presented there, with information in a targeted manner. Retargeting is done on the basis of a cookie-based analysis of user behaviour.
There follows an overview of third-party providers and their contents, as well as links to their privacy policies, which contain further information on the processing of data and, mentioned here in places, opt-out possibilities. The opt-in/opt-out status of all common online marketing systems can be viewed and edited via Your Online Choices' cookie management.
Disclaimer
FHNW does not accept liability for any material or immaterial damage arising in connection with the use or non-use of the information offered, with the misuse of the connections or with technical faults.