Our research supports the scientifically-based development of integral market-oriented business models. We work with selected clients in developing and implementing integral market-oriented business models both nationally and internationally for all matters related to economic efficiency.
Our research is based on practice and is geared to practice.
The active participation of our business partners in our research projects is a constitutive characteristic of our research.
Through our research activities we create measurable value for practice. The financing of our research projects by our business partners and by organisations sponsoring research is an important key indicator of the relevance of our research to practice.
We make our research results available to the public and use the most appropriate mode of publication to engage in critical discussion with our stakeholders.
We ensure the transfer of our research results to undergraduate and continuing education as well as to consulting.
Research makes a significant contribution to the development of our own organisation, the School of Business.
