Prof. Dr. Nikolina Fuduric
Prof. Dr. Nikolina Fuduric
Activities at FHNW
- Lead CAS Product Management: Customer & Values-Oriented
- Lead CAS Sustainable Marketing
- Teach Product Innovation
- Teach Sustainable Marketing
- Teach Content Marketing
- Co-founder (with Dr. Olga Samuel): FHNW Sustainability Salon
- Founder: College of Business Research Roundtable
Everything I do in my career revolves around one word: TRANSFORMATION. This is what I believe in:
- Business/Marketing can be a positive influence on the planet and still be profitable.
- Education should be an invitation for transformation.
Before my career at the FHNW, I worked for 15 years in the pharma- and chemical industries as a financial analyst at Schering Plough, as a market analyst and marketing manager at Monsanto, as a logistics and inventory analyst at Sigma Chemical und finally, as a market analyst for my own business, Global Solutions. Today, I am the owner of Black Sheep Marketing GmbH focusing on sustainable marketing & product innovation.
Education:
- Bachelor of Business Administration – Finance Cleveland State University
- Bachelor of Arts – German & German Literature Cleveland State University
- MBA – International Business St. Louis University
- Doctor of Philosophy – Entrepreneurship & Economic Development Aalborg University, DK
- PhD Mentor: Prof. Dr. Anne Lorentzen
- PhD Committee: Prof Dr. Frederike Welter (Jönköping University, Sweden), Prof. Dr. David Smallbone (Kingston University, London), Prof. Dr. Ole Busck (Aalborg University, DK)
Current Teaching Topics:
- Sustainable Marketing
- Converting sustainability value propositions into Content Marketing
- Product Management
- Values/Purpose-Oriented Marketing & Product Management
- Product Innovation through Jobs-to-be-Done
In these programs:
- BSci International Marketing
- BSci Industrial Psychology
- CAS Product Management: Kunden- und wertorientiert
- Visiting Professor Vietnam National University - Hanoi
Consulting themes:
- Sustainable Marketing
- Sustainable Product Development/Innovation
- Content Marketing for Sustainability Value Propositions
- Innosuisse (pending): Sustainable Business Academy in Germany, Austria, Switzerland
- WISE BOOSTER/SNF (pending): Innovative Water Solutions for Switzerland
- MeteoSchweiz: Pollen Measurement Innovations for Switzerland
- VAUDE GmbH: Sustainable Marketing Canvas
- Coresystems/Aargauer Tech Fonds: App Innovation
Sustainable Marketing Salon: LinkedIn Group
www.sustainablemarketingcanvas.com mit Blog
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No peer reviewed content available
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Miller, B. T., Göldi, S., Amstutz, N., & Fuduric, N. (2022). The climate crisis calls for COIL: three virtual, climate-friendly international learning experiences. EAIE Forum Magazine, 16–18. https://irf.fhnw.ch/handle/11654/43214
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Peer reviewedFuduric, N., Kuster, A., Bollinger, M., Dogan, A., & Estori, C. (2022). The sustainability marketing canvas. Creating order from chaos. In A. Godfrey Flynn, R. Prakash Mehta, & C. Satornino (Eds.), AMA Summer Academic Conference 2022. Light in the darkness. Marketing’s role in driving positive change (pp. 920–923). American Marketing Association (AMA). https://irf.fhnw.ch/handle/11654/43226
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Fuduric, N., Kraft, C., & Sterchi, M. (2021). MeteoSwiss CHAPo: pollen information needs analysis. Fachhochschule Nordwestschweiz FHNW. https://irf.fhnw.ch/handle/11654/42941
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Peer reviewedWillemse, S., Popovic, N., Fuduric, N., Bisang, L., & Zachlod, C. (2021). Severe weather warnings. impact of an event vs. impact of a warning. EMS Annual Meeting Abstracts, 18. https://doi.org/10.5194/ems2021-240
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Fuduric, N., Zachlod, C., & Bisang, L. (2021). OWARNA - User needs in the “Future warning system” project. Fachhochschule Nordwestschweiz FHNW. https://irf.fhnw.ch/handle/11654/43078
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Peer reviewedFuduric, N. (2020). The sustainable marketing canvas: a new decision-making tool. Marketing Review St. Gallen, 4. https://irf.fhnw.ch/handle/11654/42729
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Fuduric, N., & Gatziu Grivas, S. (2016, May 5). Unbeschwert auf der Cloud. Unternehmer Zeitung, 22(5), 30–31. http://hdl.handle.net/11654/24208
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Peer reviewedFuduric, N. (2009). The Potential for Developing Opportunity-Oriented Entrepreneurship in Croatia: An institutional perspective. In European Council for Small Business - Research in Entrepreneurship & Small Business (RENT) (Ed.), RENT Abstracts Handbook: The Entrepreneurial Growth of the Firm (p. 104). http://hdl.handle.net/11654/10771
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Fuduric, N. (2009). Necessity Entrepreneurship in the Post-Socialist Periphery: A resource perspective (D. Smallbone, F. Welter, & O. Busck, Eds.). Aalborg Universitet. https://doi.org/10.26041/fhnw-93
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Peer reviewedFuduric, N. (2008). Another Paradox in the Periphery?: Innovations among non-novel entrepreneurs. In S. Hardy, L. B. Larsen, & F. Freeland (Eds.), Regions: The Dilemmas of Integration and Competition. Conference Abstract Volume. Regional Studies Association. http://hdl.handle.net/11654/10746
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Fuduric, N. (2008). Individuals and Opportunities: A resource-based and institutional view of entrepreneurship. Aalborg Universitet. https://doi.org/10.26041/fhnw-110
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Fuduric, N. (2008). The Sources of Entrepreneurial Opportunities: Perspectives on individuals and institutions. Aalborg Universitet. https://doi.org/10.26041/fhnw-113
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Fuduric, N. (2008). Entrepreneurship in the Periphery: Geography and resources. Aalborg Universitet. https://doi.org/10.26041/fhnw-112
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Fuduric, N. (2008). Formal Institutions and Environmental Factors Framing Entrepreneurship in Croatia (D. Smallbone, F. Welter, & O. Busck, Eds.). Aalborg Universitet. https://doi.org/10.26041/fhnw-111
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No peer reviewed content available
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Peer reviewedFuduric, N. (2020). Tools for sustainable education. Merging disciplines & simplifying complexity. Higher Education Summit 2020. https://irf.fhnw.ch/handle/11654/42684
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Peer reviewedFuduric, N. (2020). Creating tools for sustainable education. Merging disciplines & simplifying complexity - the case of the sustainable marketing canvas. Higher Education Summit 2020. https://irf.fhnw.ch/handle/11654/42728
Contact
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Prof. Dr. Nikolina Fuduric
- Lecturer, Institute for Competitiveness and Communication
- Telephone
- +41 62 957 22 73 (direct)
- bmlrb2xpbmEuZnVkdXJpY0BmaG53LmNo
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
CH – 4600 Olten