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Module description - Current Management Topics by MOOCs

Number
cmm
ECTS 3.0
Level intermediate
B2 (according CEFR)
Overview A massive open online course (MOOC) is a course of study made available over the Internet. There is a fast growing offering of MOOCs in the area of management.
This module is intended to offer students current MOOC topics, especially in the areas
  • Startup & Entrepreneurship
  • Digital Transformation
  • (Online) Marketing
  • Business Leadership

The contents of the module are composed of one or more MOOCs. They change regularly and will be announced respectively before enrolment.
The module is only offered as an online course with accompanying and supplementary assignments & colloquia.
Learning objectives The learning objectives for the module depend on the chosen topic and will be derived from the goals of the underlying MOOCs.
Common learning objectives for each topic are: Students
  • know the underlying concept and idea with com-mon terms and theories;
  • discuss and analyse theoretical approaches with practical examples;
  • know and understand suitable measures, "best practices" and trends which companies could implement for effective use;
  • apply their acquired knowledge to practically oriented case studies.
Previous knowledge E-Solutions (esol)
Marketing and Product Management (mpm)
English level B2 (e.g. passed module ten1)
Exam format Continuous assessment grade, weighting 100 %

Studium
Module
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