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Module description - Marketing and Management Accounting
(Projekt- und Produktkalkulation, Marketingplan)

Number
bprma
ECTS 2.0
Level basic
Overview Participants are introduced into two relevant areas of business administration: marketing and management accounting. On the one hand, they will create and present (substantial parts of) a marketing plan. On the other hand, they learn and apply concepts and instruments of management accounting. As such, participants also acquire the competence to critically engage in business-related discussions and take informed decisions in everyday business.
Concepts and methods of marketing:

  • Marketing, sustainable marketing and marketing plan
  • Situation analysis, market research
  • Marketing objectives and strategies
  • Marketing instruments and mix


Concepts and methods of management accounting:

  • Costs and management accounting
  • Full (absorption) costing, activity-based costing (ABC), direct and indirect costs
  • Variable (marginal) costing, variable and fixed costs, contribution margin, break-even point analysis
Learning objectives

  • Students understand and apply the business mindset and language
  • Students understand business contexts and challenges through the lenses of (sustainable) marketing and management accounting
  • Students understand the importance of (sustainble) marketing and management accounting for organisational value creation
  • Students master important concepts and instruments of (sustainable) marketing and management accounting and can apply them in relevant situations (e.g., projects)
  • Students can work in groups and present results in a stakeholder-oriented manner
Previous knowledge The course language is English (level B1/B2). No 'special' English is re-quired and help will be given with new vocabulary as needed.
Exam format Continuous assessment

Studium
Module
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