24.2.2025 | School of Business
Hands-On Learning Experience
Augmented Reality in Marketing & E-Commerce
In the hands-on workshop “Augmented Reality in Marketing & E-Commerce,” students dive into the world of Immersive and Augmented Realities and explore their applications in Marketing and E-Commerce.
Augmented reality is a powerful communication tool, increasingly integrated into marketing strategies. Our team has over a decade of research experience and is dedicated to preparing students for this shift. Through hands-on experience, we enhance their marketing skills in a creative learning environment.
During the workshop, students gain a deep understanding of the technical, contextual, and conceptual foundations of AR technology. They explore practical applications of AR and experiment with powerful AR tools. This hands-on approach helps them grasp how to deliver impactful AR experiences effectively.
By the end of the workshop, they create a complete AR marketing campaign from start to finish and they develop a prototype using the tools introduced during the workshop. The course offers a glimpse into the future of marketing and provides students with valuable skills in immersive technologies.
The AR class made me realise that innovation isn’t just about technology — it’s about how we use it to create meaningful interactions.
Our Bachelor's Programmes
Our degree programmes prepare you to take an active role in the digitalised and networked business world.
More informationContact
-
Safak Korkut
- Telephone
- +41 61 279 17 14 (direct)
- c2FmYWsua29ya3V0QGZobncuY2g=
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
CH – 4052 Basel