Entrepreneurship & Innovation

Internationalisation, automation, digitisation and an increasing awareness of sustainability are leading to shorter product cycles, requiring new process designs and business models. In addition, the competition between companies is becoming more and more dynamic and competitive advantages are changing rapidly. The module Entrepreneurship & Innovation provides the tools to understand and successfully implement innovation and entrepreneurial initiative. It appeals to business administration students who want to qualify and position themselves as future leaders in Entrepreneurship & Innovation. It provides an overview of current concepts and models based on relevant literature and recent case studies. In practical exercises ideas are generated, business models are analysed and current case studies are worked on.