Trinational KTUR Summer School Entrepreneurship

    On the way to your own company

    Key data

    ECTS points
    2 ECTS
    Study start
    25 August 2025
    School days
    25 to 29 August 2025
    Teaching language
    EN
    Place
    Campus Basel FHNW, Switzerland
    Stay abroad
    Two days in Freiburg (Germany), one day in Strasbourg (France)

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    The Trinational KTUR Summer School provides first-hand insights into the dynamic world of entrepreneurs. Over the course of a week, the big questions of any business are examined from a practical perspective: What is my business model? How do I make money? Where does the funding come from? How can I attract enough customers? Am I suitable as an entrepreneur? What is a business plan? How do I attract and motivate employees?

    Furthermore, do you enjoy meeting students from Germany and France and extend your network in the Upper Rhine Region? Then this Summer School is for you. It is a collaboration across borders between University of Strasbourg, University of Freiburg and the University of Applied Sciences and Arts Northwestern Switzerland. The class will compromise of students from all three countries and we will have inputs from lecturers and founders from the different universities.

    The sessions are interactive and each day there is time to apply the tools and techniques to business ideas from the class in interdisciplinary teams.

    The EU project Knowledge Transfer Upper Rhine (KTUR), launched in the fall of 2019, marked the start of systematic cooperation among Upper Rhine universities, research institutions, trade associations, and companies in the field of knowledge and technology transfer.

    Programme

    • Students at all levels in the Upper Rhine region, as well as international students; especially students with little knowledge of business administration.
    • Students who are considering setting up their own company in the future.
    • Students who want to understand what it means to start and run a business. It is not necessary to already have a business idea or entrepreneurial activities. Interest in the topic is crucial.

    The Summer School is limited to 40 participants.

    Monday 25 August until Friday 29 August 2025. The five days will be divided between University of Freiburg (Germany) for Monday/Tuesday, FHNW Campus Basel (Switzerland) for Wednesday/Thursday and University of Strasbourg (France) for Friday.

    The students:

    • recognize different business models and assess their potential for success.
    • reflect on the extent to which they are suitable as entrepreneurs.
    • distinguish between different methods of attracting customers.
    • explain the different ways in which businesses make money.
    • use different methods to develop and test business ideas.
    • are aware of the important legal issues involved in starting a business.
    • present ideas in a convincing manner.
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    Morning, 9.00 – 12.00
    Afternoon, 13.15-17.00

    Monday,
    25 Aug

    FREIBURG

    Introduction / Ideation /
    Business Model

    • Idea generation with different
      creativity techniques
    • dSelection and development
      of promising ideas

    Business model
    development

    Selection of ideas to be
    worked on during the week
    and development of the
    business model (7-key model)

    Tuesday,
    26 Aug

    FREIBURG

    Pitching

    • How do I present an idea convincingly?

    Market analysis

    • 5 forces
    • Competition analysis
    • Market segmentation
    • Persona

    Wednesday,
    27 Aug

    BASEL

    Market entry

    • How do I reach my customers?
    • Marketing strategy
    • Offline / Online / Sales
    • Pricing

    Minimal Viable Product
    MVP

    • How can I test in a quick and cheap way, whether my business idea is viable?
    • How can I constantly improve?

    Thursday,
    28 Aug

    BASEL

    Finances and Funding

    • How will my idea work out financially?
    • How much capital do I need?
    • How do I get the required capital?

    Me as an entrepreneur and my team

    • What makes a founder?
    • What do I need to consider for my co-founding team?
    • How do I recruit the right employees?

    Friday,
    29 Aug

    STRASBOURG

    Pitches

    Final presentations of the
    business ideas

    Ecosystem and Closing

    • Feedbacks to the groups
    • Entrepreneurial Ecosystem and offerings in the Upper Rhine region by the different universities
    • Awards and Closing

    Different lecturers and entrepreneurs from France, Germany and Switzerland.

    Organisational details

    Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School. The deadline for registration is 30 May 2025. The number of places is limited. You will hear of us latest by early June 2025, whether your application was successful.

    The Summer School gives 2 ECTS. Active participation during the whole week is required to receive the credits.
    Please contact your university regarding the recognition.

    There is no additional tuition fee for the participating students.

    Downloads

    Factsheet Trinational KTUR Summer School Entrepreneurship (PDF)
    Flyer KTUR Summer School (PDF)

    Basel Peter Merian

    FHNW University of Applied Sciences and Arts Northwestern Switzerland
    School of Business

    Peter Merian-Strasse 86

    4002 Basel