Marcel Verhoeven is a scientist in communication and media studies. After research and senior consultant positions in private enterprise communication research, he is currently employed as lecturer with a teaching and research assignment at the Institute of Competitiveness and Communication. Marcel Verhoeven teaches marketing and communication. He also teaches lectures and seminars at the University of Zurich in the fields of media content, production, management, industries and economics. In addition to these fields, his research interests include societal relevance of media entertainment, success factors of media products, media marketing and branding, public authorities’ communication and social media, crisis informatics and communication.

Education

• 2015-2019: PhD in Communication Science and Media Research, Division Media Economics and Management, University of Zurich. Supervising committee Prof. Dr. G. Siegert, Prof. Dr. M. B. von Rimscha.
• 2018: Certificate of advanced studies in higher education didactics.
• 2014-2016: Further education: qualitative comparative analysis (‘QCA’, statistical method); project management in the social sciences; scientific writing for the social sciences; teaching in English to non-native speakers.  
• 1988-1992: M.A. in Communication Science (major), Political Science, (minor), University of Amsterdam.
  

Employment history

• February 2020-to date: University of Applied Sciences and Arts Northwestern Switzerland, Institute for Competitiveness and Communication. Lecturer and researcher in communication and marketing. researcher in communication.
• University of Zurich, Department of Communication and Media Research (IKMZ). External lecturer.
• 2014-January 2020: University of Zurich, Department of Communication and Media Research (IKMZ), Division of Media Economics and Management. Research and teaching associate, postdoctoral research and teaching associate.
• 2001-2014: Publicom AG, Media Research and Consulting. Research consultant, senior consultant.
• 1997-2001: Owner/manager online shop CD & Vinyl

Teaching activities

• 2020 ongoing: University of Applied Sciences and Arts Northwestern Switzerland School of Business, lecturer “Business Communication”.
• 2020 ongoing: University of Applied Sciences and Arts Northwestern Switzerland School of Business, lecturer “Marketing”.
• 2019 ongoing: University of Zurich, Department of Communication and Media Research (IKMZ), lecturer “Media production and management”, mandatory BA lecture, German.
• 2015 ongoing: University of Zurich, Department of Communication and Media Research (IKMZ), Division of Media Economics and Management, lecturer “Development, production, content, distribution and reception of TV series”, MA and BA seminars in German and English.
• 2017-2018: University of Zurich, Department of Communication and Media Research (IKMZ), lecturer “Introduction to media economics”, mandatory BA lecture, German.

Consulting activities

• 2001-2014: Consulting based on research findings: reputation monitoring for international major banks and insurances, reputation and market analyses of media brands, program analysis and quality assurance examination of private radio channels by order of the Swiss Federal Office of Communications;