Prof. Martina Dalla Vecchia
Prof. Martina Dalla Vecchia
Activities at FHNW
- Lecturer
- Programme leader DAS Digital Marketing Manager
Martina Dalla Vecchia is a lecturer in E-Commerce, Digital Marketing and Social Media at the University of Applied Sciences and Arts Northwester Switzerland FHNW. Already in the year 2000, she launched the first training course for E-Commerce & Online Marketing in Switzerland. Marketing Automation, Campaign Management and Digital Business Networking (Xing/LinkedIn) are among her core competences.
She is co-editor of the BPX Specialist Publishing House specializing in CEO-oriented guides on IT- and business topics.
Her digital credo: «You are what you share!»
Teaching Activities
Master of Science in Business Information Systems
- Coaching Practice-Oriented Research Projects; Applying Research Methodologies
Bachelor of Science in Wirtschaftsinformatik (German)
- Online Marketing
- Social Media
- Knowledge Management
- Coaching and supervision of student projects and bachelor’s theses
Bachelor of Science in Business Administration
- Context subject: Business Networking and Social Media
- Mentoring of student projects and bachelor’s theses
Bachelor of Science in International Business Management (trinational)
- Business Networking and Social Media
- Coaching and supervision of student projects and bachelor’s theses
Bachelor of Science in Business Administration (International Management)
- Mentoring of student projects and bachelor’s theses
Blog www.dallavecchia.ch
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No peer reviewed content available
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Peter, M. K., & Dalla Vecchia, M. (2023). Das Digital Marketing Toolkit: Eine Literaturübersicht zur Identifizierung von digitalen Marketingkanälen und -plattformen. In R. Dornberger (ed.), Neue Trends in Wirtschaftsinformatik und eingesetzte Technologien. Digitale Innovation und digitale Transformation (pp. 267–284). Springer. https://doi.org/10.1007/978-3-031-32538-0_17
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Peter, M. K., & Dalla Vecchia, M. (2020). The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. In R. Dornberger (Ed.), New trends in business information systems and technology (pp. 251–265). Springer. https://doi.org/10.1007/978-3-030-48332-6_17
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Dalla Vecchia, M., Vogel, T., & Zachlod, C. (2020). Social Media: Schritt für Schritt zum Erfolg. In M. K. Peter & A. Niedermann (eds.), Digital Marketing für KMU. Wie Unternehmen sich digital vermarkten und kommunizieren (pp. 76–93). Beobachter Edition. https://irf.fhnw.ch/handle/11654/42958
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Dalla Vecchia, M. (2018, January 12). Kandidierende geben nicht viel auf Social Media. Riehener Zeitung, 2, 9. https://doi.org/10.26041/fhnw-1295
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Dalla Vecchia, M., & Peter, M. K. (2018). Marketing automation. A project framework in support of digital transformation. In R. Dornberger (Ed.), Business information systems and technology 4.0. New trends in the age of digital change (pp. 117–130). Springer. https://doi.org/10.1007/978-3-319-74322-6_8
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Peter, M. K., & Dalla Vecchia, M. (2018). Marketing Automation: A Project Framework in Support of Digital Transformation. In R. Dornberger (ed.), Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change (pp. 117–130). Springer. http://hdl.handle.net/11654/26215
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Dalla Vecchia, M. (2018). Content-Strategien für Social Media. Unternehmer Zeitung, 1/2, 40. https://doi.org/10.26041/fhnw-1311
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Dalla Vecchia, M. (2017, October). Digitale Transformation ist unausweichlich. Twice, 2017(Herbst), 4–8. https://doi.org/10.26041/fhnw-1206
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Dalla Vecchia, M. (2017, September). So wappnen Sie sich für die Jobs der Zukunft. Handelszeitung. http://hdl.handle.net/11654/25537
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Dalla Vecchia, M. (2017). Marketing Automation: Den Erfolg auf Autopilot setzen. Marketing & Sales Review, 2017, 52–53. https://doi.org/10.26041/fhnw-1230
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Dalla Vecchia, M., & Wolanin, S. (2017). Einstieg ins Digital Marketing mit Google und der FHNW. Marketing & Kommunikation, 9/17, 76. https://doi.org/10.26041/fhnw-1198
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Peer reviewedDalla Vecchia, M. (2016). Umsatzmaschine Internet als Chance für den Verkauf. In M. Ehlers & G. Imbimbo (eds.), Sales Code 55 : die Erfolgsgeheimnisse von Europas Verkäufer-Elite (pp. 85–93). books4success. http://hdl.handle.net/11654/24776
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Dalla Vecchia, M. (2016). E-Commerce goes Crossborder: Das digitale Tor zur Welt. Wirschaftsmagazin, 2015/2016(29), 83–85. http://hdl.handle.net/11654/24632
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Peer reviewedDalla Vecchia, M. (2015). Online-Kunden richtig verstehen. Marketing & Sales Review, 58–59. http://hdl.handle.net/11654/24775
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Dalla Vecchia, M. (2015). Webtrends 2015: Fit für die digitale Zukunft. Netzwoche, 5, 12–13. https://doi.org/10.26041/fhnw-40
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Dalla Vecchia, M. (2015). Kunden richtig verstehen. Online-Marketing. Unternehmer Zeitung, 21(9), 32–33. https://doi.org/10.26041/fhnw-39
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Peer reviewedDalla Vecchia, M. (2015). Social Media Marketing. In J. Eugster (ed.), Die ganze Welt des Online-Marketings (pp. 1–104). wifimaku. http://hdl.handle.net/11654/24777
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Dalla Vecchia, M. (2014, December 16). «Markenführung im Internet ist eine grosse Herausforderung». Marketing & Kommunikation, 27–28. https://doi.org/10.26041/fhnw-3001
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Dalla Vecchia, M. (2014, October 1). Die Trends im E-Commerce. KMU Business World, 517–523. http://hdl.handle.net/11654/9152
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Dalla Vecchia, M. (2014, June 18). You are what you share! Du bist, was Du teilst! Soziale Netzwerke effizient nutzen. Tages Anzeiger, 7. https://doi.org/10.26041/fhnw-2977
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Dalla Vecchia, M., & Fässler, L. (2014, May 2). Auf Nummer sicher: Logistik und Recht für Onlineshops. ku-magazin. http://hdl.handle.net/11654/9365
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Dalla Vecchia, M., & Mossner, C. (2014, April 30). Das Marketing der Zukunft «Authentischer, hilfreicher Video-Content wird zur Werbung 2.0». KMU Business World. http://hdl.handle.net/11654/8972
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Peer reviewedDalla Vecchia, M. (2014). Wir kennen uns! Customer Centricity Approach im Online-Verkauf. Marketing & Sales Review, 78–79. http://hdl.handle.net/11654/24773
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Dalla Vecchia, M. (2014). Soziale Netzwerke effizient nutzen. You are what you share! Du bist, was Du teilst! Tages Anzeiger, 18. Juni 2014, 7. https://doi.org/10.26041/fhnw-41
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Dalla Vecchia, M. (2013, November 20). Social Media für KMU. AGV, 4–6. https://doi.org/10.26041/fhnw-3210
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Dalla Vecchia, M. (2013, May 27). Polarisieren. Positionieren. Profitieren. Mit einem starken Profil zum Gipfel! Marketing & Sales Review, 2013, 76–77. https://doi.org/10.26041/fhnw-3194
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Dalla Vecchia, M. (2013, March 1). E-Commerce: Neue Manager-Disziplinen. Unternehmer Zeitung, 42–43. https://doi.org/10.26041/fhnw-3095
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Peer reviewedDalla Vecchia, M. (2013). Polarisieren. Positionieren. Profitieren. Mit starkem Profil zum Gipfel. Marketing & Sales Review, 76–77. http://hdl.handle.net/11654/24770
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Dalla Vecchia, M., & Wisler, A. (2012, May 8). Industriespionage auch in der Schweiz. Unternehmer Zeitung, 2012, 46–47. https://doi.org/10.26041/fhnw-3239
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Peer reviewedDalla Vecchia, M. (2011). Personas: Storytelling im Online-Marketing. Die Macht der Geschichte im Zeitalter von Social Media. Marketing & Sales Review, 62–63. http://hdl.handle.net/11654/24771
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Dalla Vecchia, M. (2010, September 1). Sicherheit von Daten und Informationen. Hotel Revue. http://hdl.handle.net/11654/9028
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Peer reviewedDalla Vecchia, M. (2010). Umsatz-Turbo Webanalyse. Mit strategischen Kennzahlen zum Online-Verkaufserfolg! Marketing & Sales Review, 9–10. http://hdl.handle.net/11654/24857
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Dalla Vecchia, M. (2010). Umsatz-Turbo Webanalyse - Kennzahlen zum Online-Verkaufserfolg! Netzwoche, 2010, 39. https://doi.org/10.26041/fhnw-3028
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Dalla Vecchia, M. (2010). Der IT-Ernstfall. htr hotel revue: Die Schweizer Fachzeitung für Tourismus, 2010. https://doi.org/10.26041/fhnw-3251
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Dalla Vecchia, M. (2010). Kundengewinnung mit Suchmaschinen-Marketing. Unternehmer Zeitung, 2010, 34–35. https://doi.org/10.26041/fhnw-3247
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Peer reviewedDalla Vecchia, M. (2009). Hotspots der Chef-Agenda: Effizienter IT-Einsatz. Agile Unterstützung für Ideen und Ansprüche von morgen. Marketing & Sales Review, 15–16. http://hdl.handle.net/11654/24779
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Peer reviewedDalla Vecchia, M. (2008). Networking auf Executive-Niveau. Kundenbindung durch moderierten Erfahrungsaustausch. Marketing & Sales Review, 2008, 12–13. http://hdl.handle.net/11654/24884
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Dalla Vecchia, M. (2008). Lernstrategien der Chefetage - Agile Unterstützung der Ideen und Ansprüche von morgen. Marketing & Sales Review, 2008, 14–15. https://doi.org/10.26041/fhnw-2974
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Dalla Vecchia, M. (2007). 7 Gedanken zur Work Life Balance. In H.-U. L. Köhler (ed.), Das 7. Gesetz (pp. 34–39). GABAL. https://doi.org/10.26041/fhnw-3233
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Dalla Vecchia, M. (2007). Fallstudie Vinothek Brancaia: Neue ERP-Lösung im Schweizer Weinhandel. In R. Wölfle & P. Schubert (eds.), Business Collaboration: Standortübergreifende Prozesse mit Business Software (pp. 113–126). Hanser. https://doi.org/10.26041/fhnw-2987
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Dalla Vecchia, M. (2007). Moderationsmethode World Cafe. Marketing & Sales Review, 2007. https://doi.org/10.26041/fhnw-2882
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Dalla Vecchia, M., Moser, U., & Dalla Vecchia, M. (2004). Kostenoptimierung in der Telekommunikation für kleine und mittelgrosse Unternehmen - Management-Entscheide zu Einsatzmöglichkeiten und Auswahlkriterien (p. 80). BPX. https://doi.org/10.26041/fhnw-3277
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Dalla Vecchia, M. (2001). Fallstudie Ecomedia. In P. Schubert, R. Wölfle, & W. Dettling (eds.), Fulfillment im E-Business - Praxiskonzepte innovativer Unternehmen (pp. 87–102). Hanser. https://doi.org/10.26041/fhnw-3147
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Dalla Vecchia, M., Dalla Vecchia, M., & Eugster, J. (2001). Management-Entscheide zu Outsourcing, Managed Hosting und ASP - Was Manager wissen müssen! BPX. https://doi.org/10.26041/fhnw-3154
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No peer reviewed content available
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Dalla Vecchia, M. (2018). Call to action! Wie die Digitalisierung das Marketing verändert. connect Informationsveranstaltung. https://doi.org/10.26041/fhnw-1296
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Peter, M. K., & Dalla Vecchia, M. (2017, August 29). Digital Leadership im Marketing. Digital Summit für KMU. http://hdl.handle.net/11654/26218
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Peer reviewedDalla Vecchia, M. (2017, June). Digitale Transformation in Marketing & Vertrieb. Konferenz der Europäischen Vereinigung für Marketing- & Vertriebsexperten. http://hdl.handle.net/11654/24888
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Dalla Vecchia, M. (2017, April). CampusTalk FHNW: Conversion Boosting: Google AdWords für mehr Umsatz! Swiss Online Marketing Messe, Zürich, April 2017. http://hdl.handle.net/11654/24673
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Dalla Vecchia, M. (2017, April). Online-Marketing für Startups. SwissInnovation Challenge, FHNW Basel, April 2017. http://hdl.handle.net/11654/24674
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Dalla Vecchia, M. (2017, April). You and Social Media Network. explore ASEAN, 21. April, University of Economics HCMC. http://hdl.handle.net/11654/24885
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Dalla Vecchia, M. (2017, March). Born Digital: meet the Generations Y and Z. Business Networking Day 2017, SWONET Brugg, März 2017. http://hdl.handle.net/11654/24671
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Dalla Vecchia, M. (2017, March). Marketing Automation. Cloud Use Case Day in der FHNW, Olten, März 2017. http://hdl.handle.net/11654/24668
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Dalla Vecchia, M. (2017, February). LinkedIn, Facebook & Co. Networking Opportunities. explore ASEAN Preperation Week, February, FHNW. http://hdl.handle.net/11654/24669
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Dalla Vecchia, M. (2016, November). Marketing Trends in der digitalen Transformation. 3. Cloud Use Cases Day. http://hdl.handle.net/11654/24685
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Dalla Vecchia, M. (2016, August). CampusTalk FHNW: YouTube rockt. SuisseEMEX, Marketing Messe, Zürich, August 2016. http://hdl.handle.net/11654/24769
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Dalla Vecchia, M. (2016, August). CampusTalk FHNW: Google Search als Umsatzmaschine! SuisseEMEX, Marketing Messe, Zürich, August 2016. http://hdl.handle.net/11654/24768
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Dalla Vecchia, M. (2016, June 2). Social Media oder Business Networking. SBK-ASI Kongress: Pflege Gipfeltreffen, Davos. http://hdl.handle.net/11654/24683
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Peer reviewedDalla Vecchia, M. (2016, May). Braucht es 2025 noch Trainer und Berater im Vertrieb. Konferenz der Europäischen Vereinigung für Marketing- & Vertriebsexperten. http://hdl.handle.net/11654/24882
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Dalla Vecchia, M. (2016, April). CampusTalk FHNW: Online-Marketing 2.0. Algorithmen und Big Data clever nutzen! Swiss Online Marketing Messe. http://hdl.handle.net/11654/24686
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Dalla Vecchia, M. (2016, April). CampusTalk FHNW: HRM 4.0. Employer Branding und Social Recruiting. Personal Swiss Messe. http://hdl.handle.net/11654/24687
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Dalla Vecchia, M. (2016, April). CampusTalk FHNW: Video Marketing. Swiss Online Marketing Messe. http://hdl.handle.net/11654/24767
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Dalla Vecchia, M. (2016, April). Podiumsgespräch: Recruiting per Smartphone. Warum Unternehmen (kein) Mobile Recruiting brauchen. Personal Swiss Messe, Zürich. http://hdl.handle.net/11654/24682
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Dalla Vecchia, M. (2016). Marketing aus der Cloud - Wie Sie Kunden gewinnen, ganz automatisch! Online-Marketing Konferenz, Bern, August 2016. http://hdl.handle.net/11654/24675
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Dalla Vecchia, M., & Schilling, A. R. (2016). Generation Y. SMC Zürich West in der FHNW, Brugg, August 2016. http://hdl.handle.net/11654/24684
Contact
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Prof. Martina Dalla Vecchia
- Lecturer, Institute for Information Systems
- Telephone
- +41 61 279 17 62 (direct)
- bWFydGluYS5kYWxsYXZlY2NoaWFAZmhudy5jaA==
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
CH – 4052 Basel