Matthias Frühsorge
Matthias Frühsorge
Activities at FHNW
- Research Associate
- Lecturer in B.Sc.Business and B.Sc. Information Systems
| 06/20-today | Lecturer in the Institute for Nonprofit and Public Management | |
| 2017 - 2018 | Marketing specialist (Development of strategy and marketing plan, concept CRM, Social Media) in the Institute of Management | |
| 2016 – 05/20 | Research Associate in the Institute for Nonprofit and Public Management | |
| 2016 - today | President of the "Four Balance", Basel (= Association of an organisation dealing with support of SME in case of shortfall of the CEO) | |
| 2014 – 2016: | MAS Nonprofit- and Public- Management at the School of Business, FHNW, Olten | |
| 2014 - 2015 | Assistent of the CEO, Head Marketing, Data Security Manager with the Stiftung Landwirtschaft und Behinderte, Brugg (= Foundation) | |
| 2011: | SVEB1 (Swiss Certificate in Andragogy), Migros Klubschule in Basel | |
| 2009 - 2014 | CEO and partner of frühsorge & partner Group GmbH, Kaiseraugst and Management of "ICE“ (IT / Communication / Marketing – Entertainment / Media / Print) | |
| 2004 - 2014 | Interim Manager for companies of the branch „ICE“ | |
| 2001 – 2003 | CEO SyncMedia Global Processing AG, Basel, (= partner of the Basler Zeitung Media) | |
| 1996 – 2000 | Divison Head Pre-Press Basler Zeitung Medien - Birkhäuser+GBC AG, Basel | |
| 1996 | Project Head of the reconstruction of the Pre-Press, OZ Druck und Verlag, Rheinfelden, D | |
| 1995 – 1996 | Project Head Financial Accounting, Cost Accounting, Controlling, Purchasing, Storage and Digital Production with Herdt Verlag, Bodenheim, D | |
| 1994 – 1995 | Assistant Management Board of Heinrich Bauer Verlag, Wiesbaden, D | |
| 1988 – 1993: |
| |
| 1985 - 1987 | Apprenticeship Advertising Merchant with Hellmann & Hunke GmbH, Hannover, D |
Main topics
- Strategy / concepts
- Organisational development
- Change Management
- Market research, Marketing
- Social Innovation
Focus areas
- Management
- Strategic management
- Information management
- Innovation
- Marketing, IT
- Media
Research in strategies for nonprofit organisationen, NGOs and public management
Teaching
Lecturer for subjects in Integral Management and Information Management
Consulting
Strategy for Nonprofit Organisations, NGOs and Public Management
- CRM implementation at the School of Business/FHNW including the development of a new culture for data handling and the introduction of new marketing methods
- "Four Balance": Concept, Strategy, Market Research, Funding, Networking for Employers of SMEs in emergency situations
- Development of Green Paper for the Digitization of the Public Administration of a Swiss canton
Contact
-
Matthias Frühsorge
- Research Associate and Lecturer, Institute Nonprofit and Public Management
- Telephone
- +41 61 279 17 31 (direct)
- bWF0dGhpYXMuZnJ1ZWhzb3JnZUBmaG53LmNo
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
CH – 4052 Basel - room 5.12