Organizational behaviour in cross-cultural contexts
Entrepreneurship: West vs East
Cross-cultural competences
Innovation management
Organizational behaviour in cross-cultural contexts
Wang., M., Mühlbacher, H., Perrett, P. J., & Wittmann, C. (2018, September). Drivers of Success and Failure in International Collaboration Between Small and Medium-Sized Enterprises from Highly Dissimilar Markets. Paper presented ath the BAM2018 Conference. Bristol, United Kingdom.
Wombacher, J., Nützi, R., & Wittmann, X. (2019). Schweizer KMU in China - Erfahrungen, Analysen und Lösungsansätze. Olten, Fachhochschule Nordwestschweiz.