Module description
- Marketing and Product Management
(Marketing und Produktmanagement)
Number |
mpm
|
ECTS | 3.0 |
Level | intermediate |
Overview | This module provides the foundations of marketing with great emphasis on software product management and international case examples. In the first part, we explore the four key concepts of the marketing mix model, also known as the 4Ps together with customer behaviour. In the second part, we examine software product management in greater depth, thereby covering relevant strategic and operational subjects. Part 1 – Foundations of marketing
Part 2 – Emphasis on international software product management
|
Learning objectives | Students:
|
Previous knowledge | Betriebswirtschaftslehre (bwlC) or similar (basic) business administration knowledge Requirements Engineering (reqC) or similar (basic) knowledge English Level B2 (e.g. passed module e2) |
Exam format | Continuous assessment grade |
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