The Institute for Competitiveness and Communication (ICC) is committed to applied research. Research projects focus on topics relevant to managers’ day-to-day operations. A key value in our research approach is the applicability of the results, which is ensured through intensive dialogue with the businesses involved. Research results flow into our undergraduate and continuing education offers as well as the consulting services of the ICC.
Our areas of research
Marketing research (digitalisation, digital marketing, user-oriented price setting)
Communication research
Empirical business and social research
Consulting
Advising enterprises, non-profit organisations and public administrations is a key competence of the Institute for Competitiveness and Communication (ICC). It is demonstrated in our:
consulting based on research and geared to practice
studies applying qualitative and quantitative methods
flexible opportunities for collaboration in projects and university partnerships
Our forms of collaboration
Internal and external communication quality
location analysis for towns and villages,
image and reputation analysis
market potential assessment
needs and decision-making process analysis
data analysis
business analytics
development of methods
Integrated communication management
values
behavioural and leadership principles
corporate culture
brand positioning
change management and communication
media relations
location marketing
process analysis from the client perspective in a B2B environment
Measuring culture
client and employee satisfaction analyses
Text communication
internal and external communication
leadership programmes
digital marketing
product management
Integrated communication management
leadership and internal communication
corporate culture
peer referral management
patient marketing
Location marketing
leadership
online marketing
client acquisition and loyalty
Negotiation techniques
moderation techniques
communicating professionally
leading a discussion
text communication
feedback culture
values, behavioural and leadership principles
intercultural communication
brand positioning
digital transformation
online marketin
customer orientation
product management
key accounting
We have already worked for the following customers:We have already worked for the following customers:
