Institute for Competitiveness and Communication

    Marketing, communication and empirical business and social research

    The Institute for Competitiveness and Communication (ICC) will help you and your business move forward. In our consulting, research and continuing education we focus on the areas of marketing, communication and empirical business and social research.

    We offer consulting, services and training for businesses and organisations. We focus on delivering sustainable results and the direct transfer of knowledge gained from our research. You will benefit from the latest scientific findings from our research projects with partners in industry, business, public administrations and academia. Our projects have an applied focus and are very relevant to businesses. Your topic will be worked on by an interdisciplinary team of experienced researchers and lecturers.

    Our continuing education courses for employees and leaders are very much informed by practice. The close connection between theory and application can be seen in the choice of lecturers as well as the wide range of research and services projects. Our attractive range of courses provides continuing education at the highest level.

    Core Competencies

    Solution development geared to client needs and supported by data – methodologically well-founded, proven in practice

    Integrated digital and classic marketing concepts, new digital approaches to marketing

    Digital marketing toolkit (digital marketing strategy, content marketing, campaign management, go-to-market channels, analysis and monitoring, processes and technologies)

    Integrating innovative concepts successfully in daily business operations

    Product management in agile environments (optimising the customer journey and user experience, price setting, product range management)

    Creating trust through communication

    Internal and intercultural communication, leading discussions and leadership, text communication, communication in international projects

    Communicating professionally – to internal and external audiences

    Marketing communication, rhetoric, moderation, negotiation techniques, corporate publishing, media work, crisis communication
    Communicating a consistent corporate identity

    Consistent corporate communication

    Integrated communication, reputation and brand management, location marketing

    Evidence-based business decisions

    Business analytics, data procurement, data processing and statistical data analysis, development of statistical methods and algorithms

    Information gathering by means of questionnaires and surveys

    Design and development of questionnaires, conducting the survey, evaluating, reporting and quality control

    Understanding macroeconomics and innovation

    Macroeconomic studies, researching international and regional business collaboration, innovation and knowledge transfer

    Location

    FHNW Campus Olten

    FHNW University of Applied Sciences and Arts Northwestern Switzerland

    Riggenbachstrasse 16

    4600 Olten