Specialisation Corporate Communication

Effective internal and external communication

In case of success or during a crisis: credible communication is the key to the positive perception of a company.

• conceptual and strategic tasks
• classic and digital communication channels
• direct communication with all stakeholders

The Corporate Communication specialisation will open up the following career roles to you:

• Head of communication, corporate communication management, PR
• Communication consulting
• Internal communication
• Media
• Editorial office
• Social media & community management
• Brand management
• Event communication

You will apply the knowledge you have acquired to solve a real communication problem for a company. To do this, you will analyse cases and create a communication concept that fits the situation.

In today's information society, the reputation of a company or a brand is a decisive success factor. Effective, targeted corporate communication ensures that the right message reaches the relevant target group at the right time.

Modern communication experts must be able to engage in strategic, joined-up thinking and know and master the use of classic and digital communication instruments. In this field of study you will learn to develop a cohesive internal and external communication strategy and to derive, plan and implement suitable measures from it.

The learning content is based on current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important contents include:

• Communication concept
• Core messages, claims, slogans
• Storytelling
• Stakeholder management
• Corporate identity
• Internal communication
• SEO and Google Analytics
• Social media

• Integriertes Kommunikationsmanagement
• Content Management
• Stakeholder Management
• Channel Management

ECTS Points: 20 Teaching Language: German Degree: -BSc in Business Administration (International Management) - Area of specialisation Corporate Communication -BSc in Betriebsökonomie - Vertiefungsrichtung Unternehmenskommunikation

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