Prof. Dr. Leng Khim (Lynn) Lim
Prof. Dr. Leng Khim (Lynn) Lim
Activities at FHNW
- Programme Head Master of Science in International Management
- Lecturer
-
No peer reviewed content available
-
Peer reviewedNeves Gomes, J., Jeive, M., & Lim, L. K. (. (2020). Purchasing decision making of cosmetics: a comparative study between Swiss and Chinese consumers. Asian Journal of Business Research, 10(2), 111–133. https://doi.org/10.14707/ajbr.200086
-
Peer reviewedStros, M., Heinze, T., Říha, D., Möslein-Tröppner, B., Říhová, E., & Lim, L. K. (. (2020). Salesperson authenticity and gender-based perceptions: an international study. Journal of Eastern European and Central Asian Research, 7(1), 137–149. https://doi.org/10.15549/jeecar.v7i1.398
-
Peer reviewedStros, M., Říha, D., Říhová, E., & Lim, L. K. (. (2019). Personal sales success factors in a wealthy market environment. Journal of Eastern European and Central Asian Research, 6(1), 24–39. https://doi.org/10.15549/jeecar.v6i1.270
-
Peer reviewedStros, M., Říha, D., Lim, L. K. (., & Říhová, E. (2019). Strategies and personal sales in pharmaceutical marketing — an overview. In T. Löster & T. Pavelka (Eds.), The 13th International Days of Statistics and Economics. Conference Proceedings (pp. 1447–1458). https://doi.org/10.18267/pr.2019.los.186.145
-
Peer reviewedLim, L. K. (., & Londob, G. (2018). Global consumer cultures and experiences of sustainable food consumption in host country. Journal of Applied Business and Economics, 20(4). https://doi.org/10.33423/jabe.v20i4.346
-
No peer reviewed content available
-
Peer reviewedLim, L. K. (., & Pityk, O. (2021). Evaluating the consumer adoption of wearable devices in an emerging market in Eastern Europe and a developed Western Europe. Summer Seminar in Marketing. https://irf.fhnw.ch/handle/11654/43121
-
Peer reviewedLim, L. K. (., & Burckel, L. (2021). What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods. Summer Seminar in Marketing. https://irf.fhnw.ch/handle/11654/43120
-
No peer reviewed content available
-
Winzenried, G. (2020). Digitalization of transport packaging to report on international sustainability performance indicators [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40386
-
Mendez Marquez, K. N. (2018). Evaluating The Acceptance Of Real-Time Sustainability Indicators As Value Added Service To End-Business Consumer [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40037
-
Gutmann, J. (2018). Examination of the Antecedents and Potential Countermeasures for Serving Carbonated Soft Drinks from 1.5l PET Bottles in the Swiss Catering Trade [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40036
-
Araceli Serrano, D. R. (2017). Comparing Emotions in Architecture Across Cultures [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40034
-
Jaana Hirviniemi, E. (2017). Digital Marketing in SMEs: An Exploratory Study of Influencer Marketing and Blogs, their Adoption and Influencer Marketing and Blogs, their Adoption and [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40032
-
Toma, I. (2017). Sustainable Sourcing in Natural and Organic Personal Care Industry: Strategies for Successful Implementation (with focus on the relationship with raw materials suppliers) [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40035
-
Eti Pricope, L. (2017). Understanding the Human Disconnect in an Overly Technologically Connected Society: An empirical social study on how a human touchpoint model can create a competitive strategy in the Artificial Intelligent world [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40033
-
Pulido, G. A. (2017). Influence of distribution channels and culture on the future of the health insurance sector in the era of digital transformation and sharing economy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40030
-
Duss, S. (2017). Marketing and Communication Context of the Future in the Swiss and International Construction Service Industry. An Explorative Qualitative Research: Discovering the Development of Marketing and Communication and its Importance in the future [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40031
-
Elford, P. D. (2016). Critical Success Factors within the Strategic Marketing of a Finished Pharmaceutical Product - Developing Future Implications for Generic OTC-Pharmaceuticals on Fundamentals of Marketing [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40008
-
Londob, G. M. (2016). Sustainable Food Consumption Of Expatriates In Switzerland: Exploring The Influence Of Subcultures, Micro-Cultures And Acculturation [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40027
-
Gomes, J. N. (2016). Comparative Analysis of Purchasing Decision Making between Swiss Customers and Chinese Customers of Cosmetics [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40060
-
Patrizia, W. (2016). Influence of Innovative Information Exchange on Sourcing Excellence. Are Sourcing Departments Still in the Stone Age? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40029
-
Freundlieb, V. (2016). The Swiss Food Market: the potential for Asian convenience food to enter into Switzerland [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40025
-
Lehmann, S. (2016). Accepting a new reality: an exploratory study of technology acceptance when integrating local businesses in game augmented reality apps [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40026
-
Rubin, S. (2016). The Influence of Green Mindset Towards the Purchase Decision of Wearable Devices [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40028
Contact
-
Prof. Dr. Leng Khim (Lynn) Lim
- Programme Head Master of Science in International Management
- Telephone
- +41 62 957 25 29 (direct)
- bHlubi5saW1AZmhudy5jaA==
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
CH – 4600 Olten