Raymond Dettwiler
Raymond Dettwiler
Activities at FHNW
- Lecturer in Marketing
- Program Director CAS Key Account Management
- Research on consumer behaviour and patient behaviour
Raymond Dettwiler is a sociologist and economist. After executive positions in sales and marketing, he currently works as a lecturer with a teaching and research assignment at the Institute for Competitiveness and Communication. His research focuses on systemic consumer research, patient behaviour, marketing sociology and network research.
Education
- 2016 – Doctoral studies "Patient Journey in the Digital Age, University of Witten/Herdecke, Faculty of Economics and Culture, Prof. Dr. Dirk Baecker
- 1986- 1993: University of Basel, M.A., Sociology, Economics, Anthropology
- 1989-1990: Free University of Berlin, Faculty 1, Sociology, Economics, Economic Anthropology
- 1985-1986: University of Basel, Faculty of Natural Sciences
Employment history
- 2011-2013: Institut Straumann AG, Director, Global Sales Excellence, Member Global Sales Team
- 2009-2011: Curaden International AG, COO/Head Global Sales & Marketing
- 2007-2009: Pierre Fabre (Suisse) SA, Directeur Commercial
- 2003-2007: Gaba AG/Colgate Palmolive AG, National Sales Manager
- 2002-2003: Fritz Blaser AG, Locking Technology & Tools, Head of Marketing
- 1997-2002: Weleda AG, National Sales Manager/Key Account Manager
- 2018 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Seminar Key Account Plan
- 2017 ongoing: Seminar Customer Orientation in the Digital Age, Advanced Training Cantonal Administration
- 2017 ongoing: Seminar Customer Centricity, Training Financial Sector
- 2013 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Lecture "Marketing Basics", Degree Program Education
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No peer reviewed content available
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Dettwiler, R., & Märke, S. (2022). Elektronisches Patientendossier: Aktuelle Probleme, Potenziale und wie die Institutionen damit umgehen. Bei Healthcare-Expert:innen nachgefragt. Hochschule für Wirtschaft FHNW, Institute for Competitiveness and Communication. https://doi.org/10.26041/fhnw-4286
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Sprenger, M., & Dettwiler, R. (2022). New public management. Steigerung der Serviceorientierung in Verwaltungen. Marketing Review St. Gallen, 3, 60–66. https://irf.fhnw.ch/handle/11654/43248
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Carnevale, I. M., Engelbrecht, L., Dettwiler, R., & Helbling, T. (2021). Virtueller Verkauf. Hochschule für Wirtschaft FHNW. https://doi.org/10.26041/fhnw-3849
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Peer reviewedDettwiler, R. (2021). Ist die Patient Journey planbar? OrganisationsEntwicklung, 40(1), 106–108. https://irf.fhnw.ch/handle/11654/42923
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Dettwiler, R., Korkut, S., & Berger, F. (2021). Project new urban habit. Fachhochschule Nordwestschweiz FHNW. https://irf.fhnw.ch/handle/11654/43108
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Dettwiler, R. (2018). Informierte Sprechstunde. OrganisationsEntwicklung, 37(3), 100–101. https://irf.fhnw.ch/handle/11654/42381
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Peer reviewedDettwiler, R. (2016). Pricing bei wissenschaftlichen Zeitschriften. 027.7 Zeitschrift für Bibliothekskultur, 4(1), 11–17. https://doi.org/10.26041/fhnw-1053
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No peer reviewed content available
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Peer reviewedDettwiler, R. (2023). New urban habit. The Swiss Association for the Studies of Science, Technology & Society (STS-CH) 2023 conference. Science, Expertise and other Modes of Knowledge. Trends, Patterns, and Prospects. https://irf.fhnw.ch/handle/11654/43483
Contact
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Raymond Dettwiler
- Lecturer, Institute for Competitiveness and Communication
- Telephone
- +41 62 957 23 43 (direct)
- cmF5bW9uZC5kZXR0d2lsZXJAZmhudy5jaA==
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
CH – 4600 Olten