Social Robots
Social robots are increasingly present in organisations. A new generation of humanoid, i.e., human-like, robots is increasingly used in education, public space and health care. Robots can communicate with humans, other robots, machines and the Internet of Things and are equipped with artificial intelligence. Our research team is dedicated to different types of robots, their potentials and risks as well as their possible fields of application, paying particular attention to value-oriented design and cultural embedding in organisations.
Augmented and Virtual Reality
The technologies of augmented and virtual reality (AR/VR) have been subject to research and practice for quite some time. Due to the rapidly advancing miniaturization in recent years, business cases in the field of AR/VR have been identified and developed. Interest from the entertainment sector is particularly strong. But online shops, tourism and the cultural sector have also discovered the potential of these technologies and can benefit from virtual illustrations of their products and offers. Our team focuses on adapting technologies in new markets. For example, we are currently researching the application possibilities of AR and VR in the field of tourism in Switzerland.
Data Analytics
Data analytics deals with the collection and interpretation of data as well as the aggregation of the insights in a form tailored to the needs of decision-makers. For this purpose, various methods and technologies are used, which are partly to completely automated, depending on the maturity level of the analysis process. The tools used include specially developed algorithms as well as complete learning systems in the field of machine learning. Our team deals with data analytics especially in the fields of culture and sports.