Executive Programme for Swiss-Based SME on INDIA

• To introduce Swiss SMEs to the opportunities and challenges of doing business in India, providing them with essential insights, empirical data, and practical examples from industry leaders.
• To provide SMEs with a comprehensive understanding of India's historical, cultural, and economic landscape, enhancing their ability to engage effectively with Indian businesses and stakeholders.
• To immerse SMEs in the Indian business environment, facilitating direct interaction with key industry players, government officials, and academic experts to foster practical knowledge and strategic partnerships.

• Capacity Building Sessions (August - September)
• Study tour in India (October 5-13)
• Final Meeting at FHNW (October 30)

• Participants: minimum 12 and maximum 25 (for Study tour in India)
• Price: part in Switzerland CHF 500 / part in India: CHF 2 000 without travel expenses (flights, food and accommodations)

Seminar 1: Gain insights into India's rich history, diverse culture, and the evolution of its economic development. This knowledge is crucial for building respectful and informed business relationships.
Value: Helps SMEs appreciate the cultural nuances and historical background that influence business practices in India.

Webinar: Acquire detailed facts and figures about the Indian economy and the business relationship between India and Switzerland.
Value: Provides SMEs with the necessary economic data and bilateral trade information to make informed business decisions.

Company Visit in Basel Area: Understand the practical aspects of doing business in India through a company visit, providing real-world examples of successful market entry and operation strategies.
Value: Offers SMEs a practical perspective and networking opportunities with businesses experienced in the Indian market.

Company Visits: Visits to companies like Swiss Re, Bosch, Accenture, Schindler, and others to understand their operations and strategies in India.
Value: Provides firsthand experience and insights into successful business practices and strategies in the Indian market.

Symposiums and Peer-Group Meetings: Participate in symposia focused on TEPA articles and peer-group meetings at educational institutions like Athena School of Management and University of Delhi.
Value: Facilitates academic and professional networking, promoting knowledge exchange and collaboration on trade and sustainable development issues. 

Visits to Swiss Embassy, Swiss Consulate, and Ministry of Foreign Affairs: Gain insights into the support available for Swiss businesses in India and the regulatory environment.
Value: Helps SMEs understand the governmental and institutional frameworks that can aid their market entry and expansion in India.

Guided City Tours and Cultural Visits: Explore key cultural and historical sites to gain a deeper understanding of the Indian market context.
Value: Enhances cultural competence, which is vital for building effective business relationships and navigating the Indian market.

Presentations and Discussions on Specific Topics: Engage in sessions focused on topics like government procurement, investment opportunities, and sustainable development.
Value: Equips SMEs with targeted knowledge on critical aspects of doing business in India, helping them to develop strategic approaches tailored to these areas.

• Internationally focused Swiss SMEs
• Decision-Makers
• Swiss-based SMEs with a focus on India 
• Entrepreneurs

• CHF 500 (only the three capacity Building Sessions in Switzerland)
• CHF 2 000 (the entire Programme, including the 7 days Study Trip to India in October and the Final Event on October 30th)
• 20% discount for a second company representative, 50% discount for a third company representatives

Basel, Olten, Zurich and Delhi, Mumbai, Bangalore