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      Locations and ContactFHNW LibraryMedia Relations

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      Specialisation Digital Business Management

      Successfully shaping digital transformation

      The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Information Technology or the Bachelor in Wirtschaftsinformatik.

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      The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business pro-cesses. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural com-munication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.

      You are passionate about…

      • innovating digital products or services
      • working with agile methodologies
      • managing technology information systems on a strategic and tactical operational level
      • Designing and optimizing digital business processes
      • Applying artificial intelligence in a business context

      Career Opportunities

      The specialisation Digital Trust will open up the following careers to you:

      As a Program and Project Manager, you plan and lead strategic initiatives, coordinate teams, and ensure the successful implementation of projects. You oversee schedules, budgets, and results, ensuring maximum impact and efficiency.

      As a Business Analyst, you analyze business processes, identify optimization potential, and develop solutions that create value. You act as the bridge between business and IT, driving innovation and growth through data-driven decisions.

      As a Requirements Engineer, you capture, analyze, and document requirements to develop tailored solutions. You work closely with stakeholders to ensure projects meet the needs of businesses and users.

      In the role of Product Owner, you define and prioritize product goals, coordinate with teams, and ensure that products deliver value. You are the driving force behind the realization of innovative ideas and their success in the market.

      As a Process Manager, you analyze and design business processes to promote efficiency, quality, and innovation. You implement improvements and ensure seamless and targeted workflows.

      As a Scrum Master, you help teams embrace agile principles and work efficiently. You facilitate meetings, remove obstacles, and foster a culture of collaboration and continuous improvement.

      In this role, you drive digital transformation initiatives and identify innovative technologies to ensure business success. You lead projects from concept to implementation and create solutions that inspire.

      As a Digital Innovation Consultant, you advise companies on implementing digital strategies. You identify trends, develop concepts, and implement forward-thinking solutions that provide a competitive advantage.

      In this role, you analyze business processes and develop customized strategies to increase efficiency. You help companies reduce costs, improve quality, and achieve sustainable success.

      As a Business Consultant, you advise companies on strategic and operational challenges. You develop innovative solutions, drive change, and support clients in achieving their goals.

      Content

      This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

      • Digital innovation and strategies for developing digital business models
      • Digital business analysis and process design to optimize business operations
      • Planning and executing digital projects using agile methods like Scrum
      • Managing digital business architectures and IT infrastructures
      • Applying business AI and modern technologies in a corporate context
      • Technology management and its strategic application in practice
      • Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)
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      ECTS Points: 36

      Degree:
      -BSc in Business Information Technology - Area of specialisation Digital Business Management
      -BSc in Wirtschaftsinformatik - Vertiefungsrichtung Digital Business Management

      Info Events Degree Programmes

      Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

      All Info Events
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      Basel Peter Merian

      FHNW University of Applied Sciences and Arts Northwestern Switzerland
      School of Business

      Peter Merian-Strasse 86

      4002 Basel

      Phone+41 61 279 17 17

      E-Mailinfo.business@fhnw.ch

      More information about the location