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Specialisation Digital Business Management

Successfully shaping digital transformation

 

The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Information Technology or the Bachelor in Wirtschaftsinformatik.

The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business pro-cesses. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural com-munication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.

You are passionate about…

  • innovating digital products or services
  • working with agile methodologies
  • managing technology information systems on a strategic and tactical operational level
  • Designing and optimizing digital business processes
  • Applying artificial intelligence in a business context

Career Opportunities

Content

This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Digital innovation and strategies for developing digital business models
  • Digital business analysis and process design to optimize business operations
  • Planning and executing digital projects using agile methods like Scrum
  • Managing digital business architectures and IT infrastructures
  • Applying business AI and modern technologies in a corporate context
  • Technology management and its strategic application in practice
  • Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)

ECTS Points: 36

Degree:
-BSc in Business Information Technology - Area of specialisation Digital Business Management
-BSc in Wirtschaftsinformatik - Vertiefungsrichtung Digital Business Management

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

All Info Events

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