Prof. Dr. Barbara Miller

Prof. Dr. Barbara Miller studied Physics in Cambridge and Munich (MPhil. and Ph.D) and Business Administration in Edinburgh (MBA). Her international business career of over 10 years encompassed senior corporate positions at Siemens in Germany and Lloyds Banking Group in the UK.  She led projects in product marketing and business strategy in the high-tech and financial services industries.  Additionally she worked as a consultant for commercial product development and business foundation and contributed to various software start-ups by leading their operations and marketing.

Prof. Dr. Barbara Miller joined the School of Business in summer 2011 and since then focussed her research and consulting projects as well as her teaching engagements on the topic of international product and strategic marketing. Additionally she teaches Statistics in the new BA degree of Business Artificial Intelligence.

Teaching

• Module coordinator for the Specialisation Marketing in Olten
• Lectures for BA degrees (Business Artifical Intelligence and International Management) and further education (MBA), English and German
• Topics: Strategic and International Marketing, Product Management, Statistics for Business Information, Marketing Basics

Consulting

Various consulting projects (market research, development of business scenarios etc.)
Function: Head of Project Team

Function:  Head of Project Team

• «Optimisation of Reflection reports for the MAS Digital Marketing», Internal research project (Lehrfonds) as part of the FHNW Project “Didactics 2025”; duration: October 2023 – December 2024
• «Building Competencies through Students’ Self-reflection», Internal research project (Lehrfonds) as part of the FHNW Project “Didactics 2025”; duration: September 2021 – September 2022
• «Improved students’ learning experience through reflection reports», Lehrfonds HSW Corona; duration: August 2020 – January 2021

Function: Head of Project Team

• Scientific Partners: University of Applied Sciences Northwestern Switzerland, School of Engineering and School of Business (Institut for Competitiveness and Communications)
• Corporate Partner: Swisslog AG
  Duration: June  2013 - August 2015
  Funding: Forschungsfonds Aargau