The contemporary practice of magazine and book design understands the material medium as a narrative space that can convey a broad spectrum of styles, intentions and different reading experiences.
The aim of the workshop week is to edit complex text and image content, develop a design concept and produce a booklet in the university's own workshops. Through explorative design, the workshop participants examine the variety and effect of different text-image compositions, first in the individual surface and later in the dramaturgy of successive pages. In this context, basic design knowledge about font selection, typesetting, layout, typographic grids and image grids is taught. Subsequently, technical production parameters such as pre-press, paper materiality, laser printing processes and simple bookbinding techniques are applied.
Jinsu Ahn, UAS designer specialising in typography, Master of Fine Arts UIC / HGK (*1976) has been a lecturer in typography, book design and conception in the Bachelor's and Master's degree programmes at the Institute of Digital Communication Environments (IDCE) at the HGK Basel FHNW since 2014. Before graduating with the International Master of Fine Arts in Graphic Design UIC / HGK, he completed the UAS diploma with a focus on typography at the HGK and the BA at Kyoungpook National University in Daegu, South Korea.
Knowledge of Adobe InDesign
Existing text from the fields of 'science' or 'prose' as source material (English or German, 10,000 to 15,000 characters including space) and images (optional, maximum 20 images, resolution at least 5MB per image).
The workshop is aimed at people who want to acquire or deepen skills in editorial design in order to translate narrative content into a professional, graphic language.
The training offers an intensive examination of the relationship between content and form of printed publications. The workshop focuses on this relationship by emphasising the holistic nature of editorial, conceptual and design practices.
Mo. 03.02. – Fr. 07.02.2025 08:30 – 16:30
Mo. 03.02. 08:30 Input 1: «Text-Image relationship» 10:00 Material editing and concept development 13:00 Material editing and concept development
Di. 04.02. 08:30 Input 2: «Typographic and Image Grid» 10:00 Design and layout development 13:00 Design and layout development
Mi. 05.02. 08:30 Design and layout development / Layout finalization 13:00 Layout finalization
Do. 06.02. 08:30 Layout finalization / paper selection 13:00 Input 3: «PrePress, Printing and binding», start production
Fr. 07.02. 08:30 Printing and book binding 13:00 Printing and book binding 15:30 Presentation and Apéro
The Institute Digital Communication Environments (IDCE) offers workshops for students, educators and graphic designers.
The workshops afford insights into topical themes of visual communication for analogue and digital communication channels in a study programme reflecting the rich tradition of the Basel School of Design. Practical exercises with a high level of professionalism form the core of the workshops focus. Reflection as well as contextual knowledge will be conveyed by way of input sessions, allowing participants’ work to be judged within a contemporary, future-oriented context relevant to professional practice. The trinational Rhine River Valley is a unique cultural environment with easy access to France and Germany and to sites such as the Vitra Design Museum (G), the Isenheimer Alter (F), or Ronchamps (F). In Basel, the Fondation Beyeler, Tinguely Museum, Museum of Fine Arts, Schaulager, and Museum of Contemporary Art are world-renowned. Besides its museums, Basel offers a rich mixture of cultural events.
